Strong and effective fair housing laws are essential for building prosperity — for people struggling to get by, for local and regional economies that benefit from thriving communities, and for the nation as a whole. That’s why a proposed rule by the Department of Housing and Urban Development is so important. As inequality soars and neighborhoods of concentrated poverty are on the rise in most American cities, the rule would push municipalities to deliver on the promise of fair housing. By helping to connect low-income families to neighborhoods of greater opportunity, the rule has the potential to spur economic growth not only within these households, but within cities and regions.

The rule, due out this summer, is called Affirmatively Furthering Fair Housing (AFFH). It would sharpen the tools that equity advocates and public sector leaders can use to increase investment in high-poverty neighborhoods, fight racial discrimination in the housing market, and add more affordable housing choices in neighborhoods with jobs, good schools, and other essentials. It would do this in three important ways:

(1)  It would make municipalities more accountable to community member needs by requiring resident engagement on fair housing and community development issues.
     
(2)  It would require a data-driven analysis (an "assessment of fair housing") of community conditions and impediments to fair housing, including factors that contribute to areas of racially concentrated poverty and high unemployment (e.g., school performance, transportation access, and toxic exposures).
     
(3)  It would require jurisdictions to tie federal funding — such as Community Development Block Grants and HOME funds — to addressing the fair housing challenges that are identified.

Taken as a whole, the proposed rule would mean that cities, counties, and states must be proactive to ensure all people can live in neighborhoods where they have access to the opportunities and resources we all need to succeed.

This rule is long overdue. It will help turn around the lasting negative impacts of historically discriminatory practices that contributed to the creation of poor neighborhoods of color, and it will reduce barriers that cut millions of Americans off from economic opportunity. This rule can be a powerful tool to advance equitable economic growth for the nation, and here are five reasons how:

(1)  Reducing growth-limiting racial and economic exclusion: Research shows that families living in disinvested and low-income communities have limited economic mobility and reduced future earnings. This effect creates generational cycles of poverty and limited opportunity: For example, two-thirds of Black children raised in the poorest quarter of U.S. neighborhoods a generation ago are now raising their children in similarly poor neighborhoods. This proposed rule has been proven to help direct more investment to neighborhoods that need them and help low-income families move to neighborhoods with more resources. Both the Puget Sound and the Twin Cities regions built off of their fair housing assessments – part of a pilot for the proposed AFFH rule – to focus new infrastructure investment in Native American, African American, African immigrant, Latino and Southeast Asian communities in need of investment. When St. Louis conducted a fair housing assessment, the city found that Housing Choice Vouchers were being used primarily in low-income neighborhoods where there were few jobs and community amenities. This assessment helped the city revamp its program to help residents find diverse housing choices that better met their needs.
     
(2)   Connecting people to job opportunities: By encouraging more job investments in high-unemployment communities and promoting transit investments that connect these communities to jobs elsewhere, this rule would help people previously isolated from employment opportunities better engage in the regional workforce and contribute to local economies. For example, Puget Sound used its fair housing assessment to strategically plan for a new food distribution hub and job incubators within historically disinvested neighborhoods where job growth was needed. And a New Orleans assessment that found transit was not serving late-shift schedules for hospitality and healthcare workers led to realignment of services to better meet low-wage, transit-dependent workers’ needs.
     
(3)  Creating jobs: Places that support the development of quality affordable housing and new infrastructure in disinvested neighborhoods also create new jobs both in the short- and the long-term for communities. The National Association of Home Builders estimates that building 100 affordable homes can lead to the creation of more than 120 jobs during the construction phase and roughly 30 jobs in a wide array of service industries once homes are occupied. When coupled with job training, inclusive hiring and contracting practices, and provisions for good wages and benefits, these jobs can help put low-income and unemployed residents on a pathway to good careers and financial stability.
     
(4)  Attracting new employers: Lack of quality affordable housing that connects to transit makes it more difficult for employers to recruit and retain employees, putting the local economy at a competitive disadvantage. In a national survey of more than 300 companies, 55 percent of large companies reported an insufficient level of affordable housing in their area, and two-thirds of these respondents cited this shortage as negatively affecting their ability to hold onto qualified employees. Other survey data suggests that affordable housing availability plays an important role in where new businesses decide to build or expand their operations. In Boston and Chicago, fair housing assessments helped these cities support new affordable homes around growing job centers in order to attract more employers to the area.
     
(5)  Providing low-income families with more disposable income to invest and save: The disproportionate housing burden on low-income communities and communities of color makes it hard for them to save for emergencies, make long-term investments, or spend money within the local economy on necessary goods and services. Affordable rent and mortgage payments, and access to affordable transportation, can substantially decrease household costs, in some cases by as much as five hundred dollars a month. When families can save on housing and transportation costs, it bolsters their resiliency and financial stability and allows greater spending on health care and education. These investments contribute to greater stability not only for these households, but for the broader economy: a recent study found that every extra dollar going into the pockets of low-wage workers actually adds about $1.21 to the national economy.

The Affirmatively Furthering Fair Housing rule is powerful only if we understand it and put it to use. Learn more about the rule in our upcoming webinar.

Benefit corporations provide a way for businesses to make profit without having to slash wages or resort to environmentally destructive practices. Ben & Jerry's, for instance, is one of the world's most popular ice cream brands with an annual sales revenue of $132 million. Its lowest-paid worker makes $16.13 an hour, which is 46 percent above the living wage in home state Vermont, and the company offsets more than 50 percent of its greenhouse gas emissions. More than 40 percent of the board and management are from underrepresented populations, such as women, people of color, lower-income individuals, and people with disabilities.

In a time when U.S. corporate profits are soaring but wages remain stagnant, Ben & Jerry's and hundreds of other companies, including Cooperative Home Care Associates profiled below, are choosing an alternative business model – benefit corporations – driven not just by profits but also by fair working conditions, diverse leadership, and environmentally sustainable practice.

One of the fundamental challenges to growing more "triple bottom line" businesses is the legal requirement to maximize profits that applies to corporations. Anything that takes away from profits, such as higher wages or more sustainable environmental practices, leaves the corporation vulnerable to being sued by its shareholders. This limitation hinders companies from advancing any values beyond profit making.

In response to this limitation, a movement was started to pass legislation allowing for a new type of corporate entity called the benefit corporation. The benefit corporation provides legal protection for businesses that choose to treat their workers well, protect the environment, and invest in their communities, even if it means their annual profits are not as high. As of 2013, 19 states plus the District of Columbia passed benefit corporation legislation, including Delaware, which is home to 50 percent of all publicly traded companies and 64 percent of Fortune 500 companies.

In 2012, Ben & Jerry's took a step beyond being a benefit corporation and became a Certified B Corporation, as conferred by a nonprofit organization called B Lab. There are currently more than 1,000 registered B Corps. A Certified B Corp voluntarily meets higher standards of governance, workforce treatment, environmental impact, and community involvement. Companies must score at least 80 points on a scale of 200 to be eligible for certification.

Certified B Corps are part of a community of socially responsible companies and span a large spectrum of goods and services. In 2012, Cooperative Home Care Associates (CHCA) in the Bronx, New York, became the first home care company to become a Certified B Corp. Their overall B Score, at 154, is nearly twice the median score.

One of the reasons CHCA scores so high in the B Impact Assessment is because it is a worker-owned cooperative with the vast majority of the workers and worker-owners being from the Bronx. In an industry where good-paying jobs are hard to come by, CHCA deliberately chose a different business model, one that prioritizes workers over profits, and has flourished for nearly 30 years. The company has grown from 12 people to now over 2,000 employees, 70 percent of whom are worker-owners.

"When we started, a lot of for-profit home-care companies were established and were seen as a way of making a lot of money in a short time," said Michael Elsas, president of CHCA. "You didn't have to pay workers that much, you didn't have to train them that well, and you could move in and make a killing. And, in that environment we wanted to establish something a little different, more socially responsible."

Treating the workers well was not just a social mission, but it made good business sense. Elsas said, "Many of the people we were seeing were women, particularly women of color. The thought was if we train people longer and really spend time with them, if we prepare them for an entry-level position and get them ready to work and remove those barriers to work, and, if we provided a lot of support for those workers both before and after they were trained by us, we could create quality, full-time jobs. And then as a result of that quality job, we would be providing quality care that we could, in fact, provide better services."

CHCA has been a co-op since the company started in 1985. Going from a co-op model to also certifying as a B Corp was an easy decision and made a lot of business sense, Elsas said. "Distinguishing ourselves as a B Corp would be helpful in marketing to be able to say we are the only B-Corp certified home care company. We thought that would be helpful for those entities that want to do business with a B Corp. Quite honestly, it was a natural for us. There was very little that we had to do to get certified because we were already a worker-owned company, we already had everything in place."

Elsas said that CHCA is successful not because it is a co-op but because of the best practices they employ. Currently, 90 cents of every dollar that comes into the company goes to the worker. While paying workers less would result in higher profits and better dividends, Elsas said higher dividends is not what has made the company successful for 30 years. Instead, what makes CHCA successful is "how we train, how we supervise people, how we respect people, how we let people participate in what we do."

Companies like CHCA and Ben & Jerry's show that businesses can make a profit and embrace socially responsible practices. Higher wages and better work environments help working families reach economic security. Consumers can support B Corps and environmentally and socially conscious businesses by buying their products and services. A full list of B Corps can be found here.