Marketing for Food Hubs

Overview

This website serves as a resource hub and academic paper on the role of food hubs in marketing to the end-user, including:

  • Customizable marketing flyer templates
  • Best practices for print and social media marketing (with links to other useful resources)
  • Inspirational examples from food hubs doing a great job
  • Academic hybrid paper, with both a) research on the history and future potential of food hubs, and b) actionable recommendations for food hubs to help their customers market products and maintain source-identification to the end-user consumer.

Report on Low-Income Families’ Efforts to Plan, Shop for and Cook Healthy Meals

Overview

Produced by Share our Strengths: Cooking Matters, this report, It’s Dinnertime: A Report on Low-Income Families’ Efforts to Plan, Shop for and Cook Healthy Meals, provides an overview of low-income families' efforts to plan, shop for and cook healthy meals.

Food and Nutrition: Hard Truths about Eating Healthy

Overview

The seventh and final report in the “City Voices: New Yorkers on Health” series, “Food and Nutrition: Hard Truths about Eating Healthy” shows that while food stamps and food pantries are critical resources, they are falling short when it comes to helping low-income New Yorkers maintain healthy eating habits. The report is the result of surveys and focus groups conducted in Manhattan, Brooklyn, Queens and the Bronx, with residents representing more than 10 ethnic and cultural groups talking about the issues that have the greatest impact on their overall health and wellbeing. Community health advocates also express their views in a report that explores food insecurity and the ways that cultural differences may impact healthy eating habits.

Healthy Retail: A Set of Tools for Policy and Partnership

Overview

Developed by ChangeLab Solutions, this set of tools, including a playbook and policy poster, conversation starter, and collaboration workbook offers resources for, offers framing, strategies, and examples to develop a comprehensive approach to improving the healthy food retail environment.
 

WEBINAR-Grocery Store and Retailer Scorecard

Overview

The “Grocery Store and Retailer Scorecard” is modeled on a successful and similar self-assessment scorecard developed for school lunchrooms by the Cornell University Food and Brand Lab and adopted by the United States Department of Agriculture. This webinar presents the “Grocery Store and Retailer Scorecard” tool and features speakers that highlight the behavioral economics that informed the tool’s development and the research conducted with grocers on feasibility and retailer adoption.

Employee and Customer Reactions to a healthy in-store Marketing Intervention in Supermarkets

Overview

Supermarkets are a primary source of food for American households, and increased presence in low-income, high-minority neighborhoods present opportunities to increase access to healthy foods. It is important to assess store manager and customer reactions to in-store marketing interventions. This study aimed to evaluate manager and customer reactions to stealth, low-cost, sustainable in-store marketing strategies to promote healthier purchases in five product categories and gain insight into shopping habits and willingness to change behaviors.

WEBINAR-Healthy Food Marketing: Trends & New Research

Overview

Healthy food marketing efforts have integrated approaches used by the grocery industry with academic research to create promising and feasible practices that make the healthy choice the easy choice.

Hear from experts about how these efforts, commonly referred to as in-store marketing strategies, are changing consumer behavior in grocery stores and supermarkets.

This webinar features the latest evidence from the field, and explore how new research is changing how the public purchases nutritious food. Healthy food marketing efforts are generating healthy outcomes for retailers and for consumers.

Approaches to Healthy Shopping and Eating

Overview

This report examines programs designed to influence individual food choices; presents a summary of evidence-based strategies that encourage healthy shopping and eating habits; and offers recommendations for further research. Given the growth of diet-related diseases as a public health risk in the United States, particularly among poor and minority populations as well as children, many are focused on slowing and reversing this trend. This report, funded by the Annie E. Casey Foundation, seeks to highlight some of the barriers to healthy eating as well as effective intervention strategies to address them.  The Reinvestment Fund summarizes the findings of existing research on healthy food interventions, with a particular focus on intervention strategies that seek to influence an individual’s personal food environment. TRF then highlights programs, or components of programs, that TRF believes have promise.